Strategic Market Positioning:
A GTM Initiative

Bringing structure to complexity. This Go-To-Market (GTM) initiative aligned multiple product lines under a unified commercial strategy. Representing the Product and Engineering org, I teamed up with a counterpart from the Commercial team to co-lead a cross-functional execution, ensuring a successful launch that drove 300%+ social engagement growth and positioned the company for enterprise expansion.

My Role

In this Product Program Manager role, I co-led cross-functional execution efforts directly involving over 18 teams, impacting 35+ teams, and included leading more than 40 project team members. I ensured that communication and alignment were effectively maintained across product, marketing, and commercial divisions. Through meticulous planning and coordination, we successfully delivered 90% of high-priority goals within the stipulated deadlines.

By continuously monitoring progress and refining our execution strategy mid-way through projects, I was able to adapt to challenges and optimize our approach, driving performance and enhancing collaboration among teams. This dynamic leadership not only facilitated seamless interactions but also fostered a culture of accountability and excellence, contributing to the overall success of our initiatives.

Launch, impact, results

📈 303% social engagement growth

📊 82.7% increase in blog viewership

🎤 Launched successfully at key industry event, strengthening enterprise positioning.

Challenges & Reflection

This programme sat within competing priorities and established team dynamics. Progress required clear positioning and firm boundary-setting to keep scope, ownership, and timelines intact. I shifted from pure facilitation to more decisive leadership, ensuring alignment translated into action.

I also recognised early that the existing PM tool was adding friction rather than clarity. I replaced it with a streamlined spreadsheet-based model that increased visibility and delivery momentum. It required more direct oversight, but it gave the programme the control and transparency it needed.

Project context

Initiated by: Co-owned by Commercial and Product Teams

Organization Type: Mature Tech Startup

Project Duration: 6 months

Project Sponsor(s): Chief Marketing Officer, VP of Product

PM Methodology: Hybrid - Predictive for Exec/Marketing, Agile for Product & Engineering

Project Tooling: Asana, Google Sheets, Zapier, Hootsuite